How Our Journey Began

Earthly Temptation is a spiritual wellness space and retail shop offering crystals, herbs, body care products and other metaphysical healing supplies in Madison, Wisconsin.

Sarah Branch, owner of Earthly Temptation battled with depression, self-esteem issues, and low confidence. After being diagnosed with bipolar 2 and dyslexia in 2019, She felt like she existed, but only in a world that wasn't for her. Not wanting to be medicated or in a relationship with big pharma, she knew she needed to make a change, one that would heal her body, transform her mind, and awaken her soul. Sarah turned to Mother Earth and natural healing tool, to find a holistic approach that worked. One that encompassed the whole person and not just a piece!

Recognizing the benefits of holistic wellness versus modern Western medicine, Sarah set out to bridge the gap, inspire and build the community by offering natural tools, remedies, education, and healing practices all in one safe location. "we folks need a home and place for spiritual growth and gaudiness"

Earthly Temptation was created to remind you that it's okay to take care of yourself! One must create a self-care ritual that inspires you to love your true, authentic self. While healing your mind, body, and soul from past traumas and negative self-talk. Using naturally formulated products infused with herbs and crystals soothes the mind and connects us back to Mother Earth, lifting us to our higher selves.

In addition to the retail shop and local vending, Earthly Temptation offers wellness sessions. We incorporate sound, crystals, and aromatherapy for meditation and mindfulness. This increases peace both mentally and physically. Sound Bowl therapy, known as vibrational healing, provides relaxation and flows through the body, helping to relieve any energetic blockage or stagnation.

We find ourselves giving our time, energy, and love to the world while neglecting our needs. We often pour from an empty cup. Earthly Temptation Wellness’s mission is to assist the community in embracing self-love while radiating true confidence, well-being, and healing. 

We believe healing is a journey, loving on and caring for yourself is essential! 

We offer luxury, handcrafted wellness goods, that call us back to our highest self while balancing the mind, body, and soul.

Envisions a world where people are whole and free. Feeling good, confident, and empowered. This is our mission! We come in love, ready to uplift all into their self-care ritual, to feel unconditional love from self. 


“You must pour back into yourselves and give yourself the love and relaxation you truly deserve. If you don’t care for your wellness, who will? Your spiritual journey and healing await you; will you answer?”

Sarah Branch

What People Are Saying

  • Tasha McKenzie

    “ I love The Goat Milk Soap. My skin was extremely dry from excessive summer showering. It brought so much moisture to my skin. One bar goes a long way! Love Love Love my items “

  • Angelica Euseary

    “ I enjoy The Body Butters and oils that have crystals in them. I have been using the Sea Moss for the past three weeks and have felt improvements in my gut health and overall wellness. Going to continue supporting this store!”

  • Stephine Throne

    “Earthly Temptation herbal tea - first smells amazing, I purchased it on 2/21/22. I had two glasses so far, and I am in love, I can taste all the herbal. No more store-bagged tea for me! ”

  • Alex Wilburn

    “The best place for your holistic health needs! A great store, I definitely recommend it. Natural products to cleanse and take care of your body, mind, and soul! I always keep the body butter in my bag!”

  • Chef Patience Clark

    “The best all-natural products in Madison hands down!!! I have anxiety and purchased the Coconut Bamboo Fragrance Spray and it is so calming and smells amazing!!!”